LinkedIn Corporation

LinkedIn Corporation

On January 21, 2021, Synergy RX PBM LLC filed a class action complaint on behalf of itself and similarly-situated advertisers against LinkedIn Corporation in the United States District Court for the Northern District of California.

Broadly, the complaint alleges that LinkedIn deceived advertisers by disseminating inaccurate and inflated impressions, video views, clicks and other metrics to Plaintiff and other Class members, which caused advertisers to believe their advertisements were performing better than they actually were, and to therefore pay more for ads, and buy more ads, than they otherwise would have, absent the deception. The complaint further alleges that LinkedIn concealed from advertisers that its auditing processes and systems were deficient.

Based on such allegations, the complaint asserts claims for violation of California’s Unfair Competition Law, Cal. Bus. & Prof. Code §17200 et seq. (“UCL”), fraudulent misrepresentation (or in the alternative, negligent misrepresentation), breach of the implied duty to perform with reasonable care, and at a minimum, an accounting, on behalf of itself and all other similarly-situated LinkedIn advertisers.

The complaint seeks monetary compensation for losses, an injunction, and other relief.

A copy of the complaint may be downloaded from a link in the right sidebar.